4 Stellar Examples Of Facebook Shops

4 Stellar Examples Of Facebook Shops

One of Facebook’s latest features, Shops are free virtual storefronts that allow businesses to streamline the customer experience by either linking them to the business’s existing website or, in the U.S., by enabling checkout directly from Facebook. Many common eCommerce platforms (e.g., Shopify, OpenCart, GoDaddy, etc.) integrate with Shops, making set-up a breeze by allowing brands to quickly import their catalogues. Businesses can then link to products in their content, run sales, and offer assistance via Messenger or WhatsApp.

1. David Outwear tags individual products in their in-feed posts

David Outerwear is a men’s clothing retailer, focused on leather jackets, coats and accessories.

They primarily promote their products on Facebook by tagging them in their content. This is a simple, no-frills tactic that any product-based brand can execute.

As potential customers scroll through their feeds, if an image catches their attention, they can quickly ascertain the price and product details without having to leave the platform. Not only does this facilitate a better user experience, but it also pares down the customer journey to the most essential elements.


2. Rothy’s organizes their Facebook Shops storefront with collections

Rothy’s is a trendy sustainable shoe brand that offers men’s, women’s and children’s styles.

They use collections to organize their robust Facebook Shops product catalog. Collections give brands the opportunity to curate specific, related products to make browsing and buying easier. For high-end brands that want to offer an exceptional customer experience, these sets of featured products can go a long way.

If you’re looking for a way to make your Facebook Shops storefront more user-friendly or feel more like your website-based experience, consider whether you might start using or expand your repertoire of collections.



3. Pixie Mood drives social commerce engagement with tagged video posts.

Pixie Mood is a cruelty-free women’s accessory brand that specializes in vegan leather and other sustainable materials.

They regularly use videos to promote their products in the Facebook feed.

With Facebook Watch, you can share the same kinds of product-centric videos your audience is accustomed to—but with the added benefit of linking viewers directly to the featured-for-sale items.

Video has long been at the top of social media trend lists—and for good reason. It consistently gets the most engagement on Facebook. So why not funnel all those good vibes toward your products?



4. John Lewis & Partners goes grassroots with user-generated content

John Lewis & Partners is a UK-based department store and home decor retailer that regularly shares content created by their audience. User-generated content (UGC) is a significant trend in social media these days, with major brands like Starbucks, Wayfair and others leveraging the power of their customers’ voices to expand their reach and engage their customers authentically. If you’re looking to increase your audience’s trust in your brand or product, UGC might be the way to go. More than three-quarters of people say they trust created by “average people” more than content created by brands.





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