4 Ways To Use Twitter To Your Advantage

4 Ways To Use Twitter To Your Advantage

A vast majority of my best professional relationships were cultivated on Twitter, and truth be told, it is a huge pet peeve of mine when I see people using the platform in a way in which it was not intended to be used. 

1. Focus on social and not only the media: This is such an important point and one that applies to all social platforms. The medium is called “social media” for a reason. In fact, that phrase is somewhat of a paradox. Media is generally one direction– a broadcast– and social implies two directions. Most folks and companies focus on the “media” part and forget that they are also supposed to be social. If your Twitter feed is a glorified RSS feed, or just a link after link after link, then you are missing the point. Engage with people, ask questions, answer questions, be authentic.


2. A Tool To Listen: As you begin to engage on the platform, don’t forget that the search button on Twitter has to be the most unutilized button on the entire platform. When you publish a new website on the internet, Google indexes it in order to display it in search results. That indexing process takes some time. Twitter, on the other hand, is a real-time search engine. If you want to know what people are saying about you, your company, your competitors, or literally anything else, simply search Twitter.



3. Get Personal: Simply put, do not use Twitter to spam people into buying your product. Not a day goes by without me receiving a tweet from some company that just joined the platform and is just copying and pasting that tweet to tens, if not hundreds of people. I imagine that some marketing manager was sold on the importance of Twitter and how people have gone viral on the platform so they decided to join Twitter and cut corners in order to go viral. 


4. Organise Your Community: Most people do not use Twitter this way, but in my opinion, they’re missing out. Twitter, like most platforms, has its own culture. Part of that culture is the unspoken rule that if you’re engaging with someone for a while and they click that “Follow” button, you are sort of expected to follow them back. It is not by any means mandatory, but it’s kind of expected. If you do indeed follow everyone who follows you, or even if you don’t, you might end up following thousands of people or even tens of thousands. To make some order, use lists. 

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