5 Benefits Of Social Media For Businesses

5 Benefits Of Social Media For Businesses

There are now more than 4.2 billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

1. Brand Awareness: With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter are a natural place to reach new and highly targeted potential customers. Think people only connect with brands they already know on social media? Consider that 83 per cent of Instagram users say they discover new products on the platform.


2. Website Traffic: Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.


3. Generate Leads: Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for businesses that many social networks offer advertising formats specifically designed to collect leads. Promoting your content on social channels is a great way to get your smart, well-researched content in front of new people, proving your expertise and growing your audience.


4. Boost Sales: Your social accounts are a critical part of your sales funnel—the process through which a new contact becomes a customer. As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and e-commerce. The time is right to align your social marketing efforts with sales goals.


5. Partner With Influencers: Recommendations from friends and family play a huge role in consumer decisions, as do reviews. When you get people talking about your product or company on social media, you build brand awareness and credibility, and set yourself up for more sales.One key way to drive social word of mouth is to partner with influencers—people who have a large following on social media and can draw the attention of that following to your brand.

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