5 WhatsApp Business Features

5 WhatsApp Business Features

WhatsApp Business is a free app with a number of features for businesses of any size. From saving time to personalising your conversations, using a WhatsApp Business account means building a smooth buying experience for your users.

Together with the WhatsApp chatbot, WhatsApp Business is a very powerful tool for commerce. Thanks to many new features that the platform keeps on releasing, WhatsApp is becoming a great retail place, especially during remote times. Even if you are not going to build a WhatsApp chatbot, there are many great things for you in WhatsApp for Business to take advantage of.

1. Business Profile

Create a business profile with helpful information for your customers, like your address, business description, email address, and website. Business accounts help brands to gain a user’s loyalty. A business profile gives the company a familiar “face” and identity. To have a “Verified” badge next to your company name, WhatsApp has to confirm that this is a verified business account.

Steps to add details about your business: Go to WhatsApp Business app – Open Settings > Business settings > Profile.

2. Automatic Greeting Message

WhatsApp for business enables you to create a greeting message that users will receive when they start a dialog with your company or after 14 days of inactivity. By sending an instant message, you welcome and introduce a company to a new potential customer with no delays and waiting time. Steps to set up a greeting message: Settings > Business settings > Greeting message. From here, you can create a new greeting message or edit an existing one.

3. Setting Away Message

Away messages are like greeting messages. They send a custom message to people who are trying to connect with the company after your working hours. You can write a custom message or send your working hours. You can set up for them to activate at the chosen time.

Steps to set up an away message: Settings > Business settings > Away message > “Activate away message”. You can also edit your away message from here and schedule when you want to send this message. You can choose from Always send, Custom schedule, or after your work hours.

4. Label Contacts

Businesses can organize their contacts and categorize them with labels for easy access. This way, you can easily search through your contacts and keep them grouped and organized.

Steps to add a label to a new contact: Click the menu button on the client’s chat page > choose a label and then save. Steps to add a new label: Click the menu button on the client’s chat page > click “ New label” > click save.

5. Catalogs and Collections

The other feature that will be beneficial for your business is – Catalogs. They look like this: Catalogs allow your company to showcase your goods so people could easily browse and check out products they are interested in and would like to buy. With catalogs, you don’t need to send every item, price, and description one-by-one as you used to do before. Now it is all conveniently grouped on your WhatsApp page, and you don’t have to redirect your customers to the website or elsewhere. For each item in your catalog, you can add information, including price, description, and product code. This is so much easier for your customers than having to ask you about each item separately or go from WhatsApp to the website. In October 2021, WhatsApp added Collections to make shopping even easier. They will act as folders to group items inside a business account. Users can navigate to the category they’re looking for right away without scrolling through the whole product list. Once added, you’re free to modify the Collection just like items to keep the information up to date.

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