Facebook Hacks to Instantly Improve Small Business Reach

Facebook Hacks to Instantly Improve Small Business Reach

1. Use Long-Tail Keywords In Your Description and Posts: For those not familiar with SEO speak, long-tail keywords simply refer to longer, more specific terms people use to find information. Though it’s usually not something you expect to be mentioned in a post about social media, it does matter. See what happens when I search for the broad term “nutrition” versus the longer search term “vegetarian nutrition” and even longer “vegetarian nutrition for athletes.”

 

2. Put Keywords In Strategic Places: Just like in SEO, where you place your keywords on your Facebook page matters. The areas that hold the most relevance for search are:

  • Page name: Don’t let this put you off branding though (stay true to your brand)
  • About Section: This shows as your page description on Google
  • Your posts: Pretty clear, but again – your posts matter

 

3. Add Reviews: You already know reviews boost credibility, trust and sales. In fact, according to Bright Local, 85% of consumers trust online reviews as much as personal recommendations, and consumers read an average of 7 reviews before trusting a business. The importance of reviews doesn’t stop there. They also increase your page’s chances of appearing in search results on Google and Facebook. So start prioritising reviews, because believe it or not, they’re not hard to get. The same study by Bright Local revealed that 68% of consumers will give a local business review when asked.

 

 

4. Use Images In Every Post: On Facebook, posts with images have 2.3x more engagement than those without, and it’s by far the easiest way to increase the share-ability of your posts. Remember what I said about visual content and engagement? Posting without images isn’t an option anymore. Just look at this post from Easy Lunch Boxes.

 

5. Publish More Videos: Following the same advantage of visual content, if a picture tells a thousand words, then videos are a thousand times better. Facebook averaged over 8 million video views daily, and that was in 2015. Facebook’s algorithm now prioritizes videos over other types of content. Their native videos, as a result, have 135% greater organic reach than photo posts. Facebook’s clearly pushing videos, they’re even paying influencers and celebrities to post live videos on their platform.

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