How to Increase Instagram Story Engagement

How to Increase Instagram Story Engagement


In the current state of social media marketing, it’s all about engaging the audience you currently have. It’s not always about the views or reach of our activities, but more about how many people are taking action when they see your posts.

In this post, I want to share some key tactics you can implement to help you increase your Instagram Stories engagement. And with the Stories format on the rise, it’s definitely worth considering.

Try utilizing these Stories tips. 

1: Add a Tap for More Prompt

The “tap for more” tactic is pretty simple and straightforward. In your Instagram story, add text and an arrow graphic prompting viewers to tap on the right side of the screen to see your next story segment.

Here’s what it looks like:

You may be thinking, “But the story will automatically move forward after 15 seconds anyway, so why does it matter?” Remember, watching a story sequence (multiple story segments in a row from the same user) is a passive experience. The more viewers just sit and watch, the less immersed they are with your content, making them more likely to exit your story sequence.

Prompting users to tap for more can help you accomplish four things:

  • Give viewers a sense of control. They’re no longer bystanders; they’re now involved in the story progression.
  • Trigger viewers to go from a passive to an active state.
  • Pique curiosity or get users excited about your next segment.
  • Increase the chances of getting a tap versus a swipe (exiting your story to proceed to the next account’s story).

2. Use Hashtags

Adding hashtags to your Instagram Stories is a super easy way to increase your reach and engagement. It allows new audiences to discover your content and start following you.

If a hashtag is popular enough, users can actually search for it and view live stories on a curated hashtag page where they may come across your account.

This is why it’s so important to use words and phrases you think might be top of mind for your target customers.

3. Carry on a Back-and-Forth Conversation

The Instagram question sticker is a great way to solicit feedback from your audience or gather questions for an AMA.

The most basic way to do this is to simply take a photo of yourself and use the question sticker to prompt your audience to ask you anything that comes to mind. It shows your followers that you’re paying attention and value their input.

If you use this feature in a more strategic way, though, you can unlock useful insights that help you get a better understanding of your buyer persona, find out what content your audience wants, and solicit input about future products.

4. Add Stickers

One of the most effective ways to increase social engagement is by using stickers. You’ve likely seen these on a friend’s account or maybe being used by another popular brand.

Whether it’s a playful emoji or a poll prompting responses to the outfit of the day, there are a number of different ways to make stickers engaging.

These are a few sticker options we’ve seen work well for brand marketing:

  • Countdown stickers are great for creating anticipation around a product launch or event.
    • Polls and question stickers are useful for learning more about your followers and their opinions.
    • Gif stickers allow you to get creative with your CTA’s and they let your followers know you’re not a regular brand, you’re a cool brand.
    • Quiz stickers are a fun feature that allow users to participate with your stories and provides entertainment in addition to brand awareness.

5. Collaborate with Other Brands on Instagram

Feeling stuck in a rut and not sure what to post to keep your fans viewing your posts?

It might be time for a collaboration!

Whether you host an Instagram takeover on your stories, co-design a product, or simply lead an Instagram Live with another brand, collaboration projects are a great way to build new audiences and keep your followers engaged with something a little different.

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