How to use Pinterest to help your small business grow

How to use Pinterest to help your small business grow

 Pinterest is a popular social bookmarking site that focuses on the power of images. It will help introduce your business and blog to a whole new audience. The purpose of Pinterest is to find ideas and inspiration. Pinterest has over 100 million active users

  1. Create pin worthy content: Pinterest is a highly effective tool to share your personality and unique view to the globe while engaging with customers. Create eye-catching images of DIY projects, travel, fashion etc. Businesses can also create theme boards to promote product collections, also keep your target audience in mind before creating them.


2. Start pinning: In addition to growing and expanding your business, don’t limit yourself to pinning your own images, as it comes across as self promotional. It is vital to visit other sites and repin their images as you browse online. This will create engagement with users in the same niche. 


3. Stay consistent with content creation: It is important to stay in the game and be regular on the platform. Dormant Pinterest accounts won’t attract new followers. Post a few pins each day and keep your boards and pins close to the top of any feed.


4. Engage with your customer base:  Show your followers you care about them by re-pinning and liking their pins, following accounts and responding when they ask questions. Connect with influencers as well who will fit and connect with your brand. This method will help attract your potential customer base and generate sales.


5. SEO: Pinterest SEO includes targeting keywords for each board, incorporating that keyword into the boards description and each pins description at least once. It is also important to use high quality images that shouldn’t be blurry or dark. Focus on making them look crisp and colourful. 



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