Marketers Guide To Instagram Reels

Marketers Guide To Instagram Reels

Reel is a platform to connect and engage with your audience, therefore it is important to keep in mind to not be too sales-y. The algorithm shows content based on the user’s affinity, therefore presenting your business’ core principles and values, is likely to connect you with the audience whose beliefs are the same. Now that we’ve established that Reels can help you fulfil a few instrumental business objectives, let us look at a few tips that can help you master the skill of making these entertaining snippets!

1. Research, Research, and Research

Before you hitchhike on the journey of making the perfect Reel for your brand it is important to browse through content similar to your business. It is also important to research what kind of content and trends are popular with your target demographic, and if possible integrate them into your Reel.


2. Create a storyboard

A good Reel is one that is planned out and executed strategically. Take time to understand the objective of your reel, the message you want it to communicate, and the audience it will appeal to the most. Remember that you have only 30 seconds to accomplish these goals and proceed accordingly.



3. Consistency is key

The algorithm supports creators who are consistently putting out content. Moreover, creating Reels regularly can help you understand the many features that Instagram offers, experiment with transitions, and see what kind of content users respond to the most. Since it is still a relatively new feature there are no tried and tested success mantras when it comes to reels, you must experiment and see what works for your brand.


4. Connect and engage, don’t sell

Use this platform to create brand awareness and spread the word about your business, not to drive conversions. Instead of CTAs, create valuable content about how your product or services can be used. Showcase their benefits or impact on the user.

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