Twitter Analytics 2022

Twitter Analytics 2022

Twitter is an excellent platform to engage with friends and follow your favourite industry experts. But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. It’s not enough to blindly share your new blog posts and product updates, either. A great Twitter strategy requires in-depth Twitter analytics to understand what’s working and what isn’t. Are your posts generating any clicks? Is there any content format that’s performing better than others? Which topics do your followers love the most? At what time of day are your followers most active?


1. Sprout Social: We top this list for good reason—Sprout is an industry leader in Twitter publishing, engagement, and, you guessed it, analytics tools. From reach and engagement to link clicks and hashtags performance, Sprout makes it simple to identify and optimise your top-performing tweets. You can also gain insight into the Tweets that resonate most with your audiences with Premium Analytics. With both templated and customisable reporting options, it’s easy to analyse and share your most important 

2. Union Metrics:  helps you visualise your social data through colourful graphics that are easy to understand even for novice marketers. It’s an analytics-only service that offers a comprehensive social analytics solution, including Twitter account analysis. You get to monitor your Twitter activity in real time and receive the latest performance reports to stay up to date. Its Twitter analytics offerings also include keyword listening, campaign reporting and competitor analysis. These features let you audit your overall performance on the platform and optimise it if necessary. Besides its paid analytics tool, the company also offers a few free Twitter tools including the Twitter Snapshot Report. This gives you an overview of your brand performance on Twitter—perfect if you ever need a quick report for audits and presentations.


3. Tweepsmap: The better you know your audience, the better you’ll get at engaging them. Tweepsmap is a great Twitter analysis option to gain a deeper understanding of your Twitter community and how to better engage them. This tool lets you map your followers and identify key demographics including gender, language and profession. Use these insights to segment your community into relevant categories. This gives you leverage in creating content and campaigns that will appeal to different segments of your audience. Understand your Twitter activity in terms of how many followers you’re gaining (or losing). Identify your most influential followers if you ever need to launch an influencer marketing or brand advocacy campaign. While the free plan is solely focused on analytics, Tweepsmap also offers basic publishing features like the Tweet Scheduler for Premium users.

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