Will it launch,or will it last?
The world is starting more companies than it can remember.
Plenty find a first customer, and far fewer live to see a tenth birthday.
Launching takes a product. Lasting takes everything around it:
the position it holds, the partners it keeps, and the capital that believes in it.
A strategic partner to the Poonawalla Group across startups, real estate, and brand ventures.
Poonawalla Group
A postgraduate year in marketing communication at the University of Melbourne, where international rooms sharpened the thinking and the speaking.
University of Melbourne
A founder in Build3's tenth cohort, where the next venture took shape in the nutraceutical space.
Build3
Building brands.
Backing founders.
MEET PIRAN
Brand architect to early-stage founders
Piran Tarapore has spent seven years turning founders' ambiguity into brands the world can understand, trust, and want. He is building a practice where brand thinking is infrastructure, not a service layer on top of execution.
In service of that, founded Point Of, the independent consultancy behind 170+ brands across five continents.
Where the alignment runs deep, he invests: strategic equity in the brands he builds with, and positions in the businesses he believes in.
Piran is dedicated to the long game: work that means something, people who grow together, and things built carefully enough to last.
Where I
Come In
Founders rarely call about strategy. They call because something feels misaligned: drift, friction, growth that costs more than it returns. The problem is rarely effort. It's position. The brand never had one to organise around. Finding it is where I come in.
Clarity
We start by finding where you actually stand, then map the route to where you're headed.
Execution
Then we walk it: identity, materials, and systems, built with vetted brand partners.
Backing
And for the right founders, I go further: equity, introductions, and a network that travels with you.
How I Work
01
intensive
Deep strategic work at close rhythm, where the value concentrates.
02
building
Partners step in while I hold the strategic layer throughout.
03
steady
A sounding board, a door-opener, and a catalyst as the company grows.
Partners may rotate. I don't.
The Portfolio
POINT OF
2019
NATUREFIT
Partner, 2025
LVL
Partner, 2026
SAMARA CAPITAL
2026
STEALTH STARTUP
Can AI help us keep the people we meet? I'm finding out. The name arrives only when it's ready.
I started it and built it into the consultancy it is today.
Visit Point OfConsultants leave after the recommendation.
Agencies leave after the deliverable.
Investors show up for board meetings.
Nobody stays.
I stay.
I come in before the institutions do, usually pre-seed to seed, where positioning is the bottleneck rather than the product.
There are two kinds of backing: the kind that steers you, and the kind that moves with you. Mine is the second.
Strategic equity is the default and the anchor, and I earn it by creating value.
My upside is the founder's upside. I don't extract. I earn.
Read the full thesisA Record,
Not a Resume
The work speaks in outcomes, not titles.
7+
Years in Practice
170+
Brands Worked With
5
Continents Spanned
Before designing anything, Piran did the research: the breadth of Salman’s work, what he’s known for, and what people really feel about him. He walked our team through all of it, and the identity and website carry the weight of the name.
Alvira Khan Agnihotri
Salman Khan Films
Piran was in the room for every decision, from how the brand carries itself to success. It wouldn’t have happened without him.
Nawaz Singhania
Raymond
We perfected the product. Piran perfected everything the customer meets before it: the idea, the feel, the reason to care.
Karam Chawla
Limelight Diamonds
Piran always put himself forward, tackling any task with initiative, charm and sincerity. You can certainly expect that from him in the future.
Samir N. Kapadia
Hinge