01Position
Clarity
We start by finding where you actually stand, then map the route to where you're headed.
Will it launch, or will it last?
The world is starting more companies than it can remember. Plenty find a first customer, and far fewer live to see a tenth birthday.
Launching takes a product. Lasting takes everything around it: the position it holds, the partners it keeps, and the capital that believes in it.
A strategic partner to the Poonawalla Group across startups, real estate, and brand ventures.
Poonawalla Group
A postgraduate year in marketing communication at the University of Melbourne, where international rooms sharpened the thinking and the speaking.
University of Melbourne
A founder in Build3's tenth cohort, where the search for the next venture began.
Build3
Bombay ·
Meet Piran
Brand architect to early-stage founders
Building brands.
Backing founders.
Piran Tarapore has spent seven years turning founders' ambiguity into brands the world can understand, trust, and want. He is building a practice where brand thinking is infrastructure, not a service layer on top of execution.
In service of that, he founded Point Of, the independent consultancy behind 170+ brands across five continents.
Where the alignment runs deep, he invests: strategic equity in the brands he builds with, and positions in the businesses he believes in.
Piran is dedicated to the long game: work that means something, people who grow together, and things built carefully enough to last.
Where I
Come In
Where I
Come In
Founders rarely call about strategy. They call because something feels misaligned: drift, friction, growth that costs more than it returns. The problem is rarely effort. It's position. The brand never had one to organise around. Finding it is where I come in.
Clarity first, execution always, and backing when the relationship earns it on both sides.
02Build
Execution
Then we walk it: identity, materials, and systems, built with vetted brand partners.
03Capital
Backing
And for the right founders, I go further: equity, introductions, and a network that travels with you.
How I Work
01
intensive
Deep strategic work at close rhythm, where the value concentrates.
02
building
Partners step in while I hold the strategic layer throughout.
03
steady
A sounding board, a door-opener, and a catalyst as the company grows.
The Portfolio
A curated selection of brands and businesses I've partnered with to build strategy, position, and long-term growth.
POINT OF
FounderNATUREFIT
Strategic Equity PartnerLVL
Strategic Equity PartnerSAMARA CAPITAL
Limited PartnerSTEALTH STARTUP
FounderPOINT OF
FounderNATUREFIT
Strategic Equity PartnerLVL
Strategic Equity PartnerSAMARA CAPITAL
Limited PartnerSTEALTH STARTUP
Founder
Nobody stays.
I stay.
I come in before the institutions do, usually pre-seed to seed, where positioning is the bottleneck rather than the product.
There are two kinds of backing: the kind that steers you, and the kind that moves with you. Mine is the second.
Strategic equity is the default and the anchor, and I earn it by creating value.
My upside is the founder's upside. I don't extract. I earn.
Consultants leave after the recommendation.
Agencies leave after the deliverable.
Investors show up for board meetings.
Nobody stays.
I stay.
I come in before the institutions do, usually pre-seed to seed, where positioning is the bottleneck rather than the product.
There are two kinds of backing: the kind that steers you, and the kind that moves with you. Mine is the second.
Strategic equity is the default and the anchor, and I earn it by creating value.
My upside is the founder's upside. I don't extract. I earn.
Read the full thesisA Record,
Not a Resume
7+Years in
Practice
Practice
170+Brands Worked
With
With
5Continents
Spanned
Spanned
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