Received.
Received. A reply is on its way, usually within two days.
What happens next
A reply within two days
An introductory call
A questionnaire
Bombay
Place
I work from Bombay, with founders wherever they are." It tells a founder they're writing to a real person in a real city, and that distance is no obstacle.
Questions
founders ask
Clarity first: positioning, direction, and the narrative that holds it together. Then execution through vetted brand partners, and for the right founders, backing. The order matters.
Founders early in the journey, usually pre-seed to seed, where positioning is the bottleneck. A handful at a time, never more. where positioning is the bottleneck
None of those, quite. I work embedded: weekly at the start, steady state for the long arc, usually structured around strategic equity. The relationship is the model.
Positioning that's clear and defensible. A narrative that holds with customers, investors, and your own team. Materials ready for scrutiny before scrutiny arrives. And a partner still there after it ships.
An introductory call, then a questionnaire, then alignment on scope, involvement, equity and cadence. Deliberate, not slow.
That's where I do my best work: early enough that the foundations are still wet, when clarity is cheapest and worth most.
Rarely, and only where conviction runs deep. The anchor is strategic equity earned through the work; capital, when it happens, follows it.
Passive involvement, templates, takeovers, quick flips, and capital without conviction. If speed at any cost is the plan, we're not aligned.