NatureFit began as an app for natural and alternative health. It calls itself the first app based digital platform of its kind. What the next stage should be built on was a question that existed long before the Poonawalla Group backed the company. It was still the one that mattered most.

NatureFit already offered a great deal: consultations across therapies, health plans, tests and a shop. The gap was in the model. A platform that does everything for everyone has no clear reason to be chosen and no clear way to earn.

I argued for treating the app as the front door, and building the business around partners and workplaces, where one relationship brings many people. Everything else had to support that.

01. Business model and plan. I helped build the model and the plan for the next stage around partners and workplaces. The focus was on turning an existing corporate wellness offering into a more repeatable business, with clearer services, stronger distribution partnerships and greater revenue potential from each relationship.

02. Brand strategy. I helped set the brand strategy, so NatureFit had a clear direction: natural health that is preventive, trusted, and easy to start. NatureFit's team took it into the app and the website.

03. Aligning the business. I aligned consultations, health plans, tests, and the shop behind one plan, so the brand had something real to stand on. NatureFit's operating team carried it day to day.

Avneet Bhatia, NatureFit's founder and chief executive, led the implementation and tracking, leading to MediBuddy naming NatureFit its AYUSH network and services partner, a signal that the alignment was working.

NatureFit is easier to read as a business now. It has the Poonawalla Group behind it, a named place inside a larger digital health platform, and a growing record of workplace wellness work.